Saga Exceptional: Enhancing the UX with Vunero Expertise

Challenge: Saga’s website plays a crucial role in attracting and engaging a large, tech-savvy customer base in the growing 50+ demographic. Our developer joined a team tasked with optimizing the website’s user experience (UX) and performance to meet evolving customer needs and industry trends.

Vunero’s Role: Our developer played a key role in the following areas:

• Front-End Development: Implemented best practices for responsive design, ensuring a seamless user experience across all devices (desktop, mobile, tablet).
• Performance Optimisation: Contributed to website speed improvements through code optimisation and image compression techniques.
• Accessibility Enhancements: Coded features that ensure the website is accessible to users with disabilities, adhering to WCAG guidelines.
• Content Management System (CMS) Integration: Integrated new tools and functionalities within Saga’s existing CMS, streamlining content creation and management workflows.

Results:

• Improved User Engagement: Through enhanced UX design and navigation, Saga saw an increase in user engagement metrics such as time spent on site and page views per visit.
• Enhanced Mobile Experience: Optimised mobile responsiveness contributed to a significant rise in mobile traffic and user conversions.
• Increased Accessibility: The website became more accessible to a wider audience, fostering inclusivity and brand reputation